Case study · Entire Excavations, Wandin North
Not on Google Maps. 1st within 2 months.
No website, and not in Google’s map results for his own suburb. We built Chris a website, did the SEO and rebuilt his Google profile, the same work as our Growth plan, $487 a month. Now he comes 1st, on 2 reviews.
Result 1 · Google Maps
From not on the map to 1st, in his own suburb.
Before · 16 Sep 2026
0 of 7
Searched from Wandin North, he wasn’t in Google’s map results for a single excavation search.
After · 13 Oct 2026
1st
In 24 of 27 Google searches for an excavator in Wandin North, on phone and desktop, from 4 places including the Melbourne CBD.
28 Jul
Google profile rebuilt
18 Aug
New website showing in Google
27 Sep
1st in the map results for Wandin North
13 Oct
1st in 24 of 27 searches
See it for yourself
Real Google searches. 1st both times.
Screenshots of Google on a phone, 13 Oct 2026. Other businesses are blurred, their review counts are not.
All of it on 2 Google reviews, against rivals with up to 13.
Result 2 · Google search
Google shows the site 3 times as often as it did in August.
Times Google showed entireexcavations.com.au in search results each week, from Google Search Console. 1,035 in total since 18 Aug, and 56 different searches in the latest 4 weeks (16 Sep to 13 Oct)
Website
No website14 pages
Pages in Google
2 of 1012 of 14
Photos on his Google profile
549
Suburbs in his Google service area
116
Before: profile on 28 July, pages in Google on 28 Aug. After: 16 Oct 2026.
What we did
One job, three parts, all ours to run.
The website and its SEO
- A website, built in a week9 pages on 27 July 2026 from a standing start: home, about, services, site cuts, driveways, rock supply, projects, areas, FAQ and contact. Tap to call on every screen, his own job photos, no stock.
- A page for every job he wants more ofSite cuts, driveways and rock supply each got their own page, because those are the jobs Chris asked for. The site is 14 pages now.
- Real job pages, in his own wordsSilvan (site cut and mudstone rock wall), Healesville (deep site cut and footings) and Coldstream (site cut and pool dig), written from Chris’s own captions and photos, plus a Yarra Ranges page tying his area together.
- The technical side, done properlyA sitemap, page by page markup that tells Google what each page is (business, services, questions, job articles), every page handed to Google through the sitemap and checked in Search Console. Mobile speed score 85 on Google’s own test, 16 Oct.
The Google profile
- Pointed his Google profile at the websiteHis profile linked to Instagram. It now sends people to his site, tagged so we can count every visit it sends.
- Fixed his services and categoriesGoogle had quietly removed Site cuts and Rock supply, the two jobs he wanted most. We put them back, added pool, dam and driveway work, and added 3 extra categories (Earthmoving Company, Demolition Contractor, Drainage Service). 22 services listed today.
- Widened the area he shows up forFrom 1 suburb (Mount Evelyn) to the Yarra Valley and outer east suburbs he really works in. 16 listed today.
- Kept it alive every week20 posts since 27 July, each built from a real job or a real customer question. 5 photos on the profile became 49. Both of his reviews now have a reply.
His own photos from real jobs. The same ones on his site and his Google profile, no stock.
“For a new client I’d do it in the same order. Get the website and the Google profile telling the same story, give every job you want more of its own page, then check the results the way your customers search, not from your own phone.”
Tom, 5 Star Tradie. Leads every account himself.
Want the same for your business? Website, SEO, Google profile and review chasing on the Growth plan, $487 a month, no lock in.
Text Tom 0412 171 950Or call him
Chris, who runs Entire Excavations, agreed to be named. Map results from Google searches run 16 Sep and 13 Oct 2026; search figures from Google Search Console and his Google Business Profile, pulled 16 Oct 2026.